There are several new strategies and systems that are introduced to our modern marketing nowadays, and among them is the use of Contact Roles for your salesforce. Let us give you in a capsule the basic information about Contact Roles and the role it plays in today’s marketing and how your salesforce can use it in the process of doing business.
The immediate question would be why marketing and a company’s salesforce would need to use Contact Roles in today’s modern times. The setting up and use of Contact Roles is considered super easy and is also very straightforward as to the logic in using them.
Experts have pinpointed two main reasons why Contact Roles play an important role when marketing something or someone.
The number reason cited why these are important is that in a certain account or opportunity, the role of a contact has to be defined, and this can be done because of the system. For example, a person can be addressed to as the Influencer or the Decision Maker, and so on.
The second reason why these are important is that at one single time, you can add a contact to the accounts and opportunities which are varied. For example, you will have one person who is an Influencer in an account but is the Decision Maker in another opportunity.
Because contract roles specify the part that each contact plays in an opportunity, case, contract or account, members of the sales team can easily know who to contact and when to contact him or her.
The information or title of a sales rep can easily be identified as you set up and use contact roles as these will present the definition of these roles.
Through contact roles, you can add and manage each of the contact or sales person’s account and be able to specify their role in your business process.
You might have heard of Pardot marketing that some companies are implementing, where a software is used as a service to automate marketing for a company’s salesforce in offering email, in targeted email campaigns, and in lead management for B2B sales. Note that Pardot can perform automation of some common marketing duties such as tracking customer behaviors, and creating digital marketing campaigns.
With the use of Pardot, we would see an increasing importance of Contact Roles as this sophisticated marketing is also becoming popular. As data relationships have advanced in their features, salesforce and Pardot marketing will also become necessary to build these information.
It is advisable too that how Contact Roles are used within your salesforce organization will be investigated or reviewed so that there will be no inconsistencies and empty opportunities to happen.